Piggie for brands · the modern coupon

The shelf hasn't
changed in 50 years.
Old. Ignored. Blind.

A sticker on your pack that pays shoppers real cash for buying your product. It wins the stop at the shelf, brings them back for the next one, and hands you the shopper. Not the retailer. You.

Book a pilot See it deploy
No POS integrationNo retailer sign-offWeeks, not quarters
Sample
Bar Co.
Peanut butter · 12 bars
12 x 2.1 oz
The Piggie sticker on the front of an illustrative pack
Who tappedReal shopper
Which SKU12 bar box
WhenTue 5:42pm
WhereAisle, not a browser
Illustrative pack · the sticker is the entire install
✂
Save 50¢
One item only · clip it · carry it · surrender it at the register · expires soon

Forget the paper coupon.

It moves a unit and tells you nothing. Not the shopper, not the second purchase, not a single name.

The trade

Put on the sticker
that gives you everything.

Wins the stop at the shelfBrings them back for the next oneHands you the shopper
01
Before it ships

A sticker rides your pack.

We place it with you, clear of the UPC quiet zone. Then it ships wherever your product ships. Nothing changes at the store.

Shown larger than life · the real sticker is about 1 inch across
02
At the shelf

They tap the black square.

One tap shows your offer in real dollars, right in the aisle. That alone wins a stop no burst ever did.

You found$1.50Buy it, tap again
03
At checkout

They buy it. Nothing to scan.

The offer travels with the shopper through any checkout. No coupon to hand over, nothing for the cashier to approve.

ShelfCheckoutDoor, tap
04
Outside the store

They collect real money.

They tap again and cash lands in their Piggie balance. Billed to you only when a shopper collects.

$0.00
Billed to your account at the collect

Eyes.

A cash-bearing sticker on the pack makes yours the product shoppers stop for. As they learn the coin holds real money, seeing it changes what your product is worth to them.

The Piggie sticker: a black square that reads Tap to collect cash, above a gold coin2 in1 in
Stuck downOnly the black square is adhered to the pack.
Lifts upThe coin hangs free, so shoppers can lift it and see everything under it.
Real size: 1 inch wide, 2 inches tall. Shown larger here so you can read it.
  • Metallic gold, engraved. It catches the light like nothing else in the aisle.
  • Reads from three feet away. Tap to collect cash, in black and white.
  • Different on purpose. They stop to see what it is, and now they're looking at your product.

Cash.

Not gift cards. A Piggie coupon is paid in US dollars at the tap. Shoppers know the difference, and they act on it.

$0.00Paid to shoppers, in real dollars

Any store.

No POS integration. No retailer sign-off. The sticker rides the product into every store you already sell in, the day the product does.

Change it live.

Set the offer from your portal any time. The same sticker carries the new number at the very next tap. First tap or fourth, this store or that one, this week or next: you choose what each tap is worth. Never reprint.

Pay when
it works.

Connect your account once, the way you would for an ad campaign. Nothing goes in up front. You are billed only when a shopper collects a coupon, one collect at a time.

✓
Your account is connectedNothing paid up front
Mon 9:14A shopper collects$1.50
Mon 11:02A shopper collects$1.50
TueNobody collects$0.00
Wed 4:40A shopper collects$1.50
Billed this week$4.50
That is the whole bill. A collect is the only thing you ever pay for.

The coupon
that brings
them back.

Every shopper carries a punch card for your brand. Each coupon they collect adds a coin. Fill a row, move up a tier, and every coupon after that pays a bigger bonus on top of face value. You set the dials.

A weekly repurchase runs a short row. A yearly durable runs a long one.
Every tier adds this much on top of face value. Marginal, never retroactive.
The top of the card is the most a coupon can ever pay.
A shopper who fills the card sees +100% on every coupon you hand them. It takes 16 purchases to get there.
S
Sample Bar Co.What one shopper sees
Your ladder
Illustrative. Ladders live on your brand page, labelled as yours.
Locked at the tap

Every coupon pays at the tier the shopper held when they collected it. A tap costs what it cost that day.

Billed at the collect

The bonus is charged to your connected account the moment a shopper collects. No money up front, no deferred liability at quarter end.

Your brand only

Coins from other brands never count toward your tiers. The habit you pay for is the habit of buying you.

Cap it in dollars

Set a ceiling on the bonus. The card keeps working, the maths never surprises you.

Before the
middlemen,
you knew them.

The people who made things used to know the people who bought them. Then the distributor and the retailer stepped in between, and the shelf went quiet. This is how you get it back.

1890

The general store

You knew who bought, how often, and what they said about it. The relationship was the business.

Face to face. You knew every buyer.
1970

The shelf

Distributors and retailers stand in between. You buy attention by the pallet and learn nothing about the person.

YOU ? Three walls between you and the person.
Now

The Piggie brand page

Every tap is a shopper who found you. You talk to them directly, and you pay them directly, for whatever you decide matters.

YOU $ Tap. You talk, they answer, you pay them.
The purchase always on Coming back punch card Their honest take you set the price A three question survey paid on completion Trying the new flavor launch day Whatever you set up next your page
Pay them for what matters to you.Each one lands in the same balance as the coupon, so the shopper never learns a second system. Paid opinions are labelled as paid inside Piggie.
The supporting act

And you finally
see who buys.

Shelf sales have always been a black box. Every collected coupon is a first-party record of a real purchase. Yours, not the retailer's.

Taps at shelf0
Offers viewed0
Coupons collected0
Came back for a second0
Illustrative funnel. Every stage is first-party and per SKU.

Put a sticker
on your product.

From signed pilot to first tap in weeks, not quarters.

Book a pilot